Cheetah Preservation Logo

Objective:

For this project I had to choose an animal to create a logo for to help spread awareness. As a track and field athlete I decided to choose the animal most known for its blinding speed, the cheetah. 

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In 1900 the population of cheetahs was around 100,000.  Today their numbers have diminished to just 9,000-12,00 in the wild in Africa. I wanted to create a meaningful logo that would represent both the dynamic and soft nature of the cheetah.

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Components:

logo design

Process: